THE JOURNEY OF AAA

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Where it all began

What started as a passion for music, comedy, and giving back became the foundation of art against AIDS.

Karex CEO, MK Goh and his wife, Jennifer launched ‘In Your Face’ — a charity musical variety show held at Connexion @ Nexus, Bangsar South, bringing together performers, comedians, and creatives in support of HIV/AIDS-related causes.

The event marked the beginning of a larger journey driven by creativity and compassion.

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Art enters the conversation

Karex hosted its first annual charity art auction at ONE Utama, bringing together established Malaysian artists and advocates working across HIV/AIDS, gender identity, and sexual health awareness. The event featured prominent Malaysian artists including Ahmad Zakii Anwar, Khalil Ibrahim, and Eng Tay, alongside advocates working across HIV/AIDS and sexual health awareness.

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The birth of AAA

Hosted at Black Box, Publika, the initiative was officially reintroduced as art against AIDS (AAA).

For the first time, student artists from UiTM and the Malaysian Institute of Art exhibited alongside renowned local artists — such as Ahmad Zakii Anwar, Najib Ahmad Bamadhaj and Eng Tay; creating a shared platform between emerging and established creative voices.

AAA became more than an exhibition. It became a community.

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Growing beyond the canvas

AAA continued expanding its creative community through collaborations with artists, students, and public contributors.

The initiative strengthened its role as a space where art, awareness, and advocacy could exist together — while continuing to support organisations working in HIV/AIDS and sexual health outreach.

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A platform for dialogue

AAA brought together artists, speakers, and students in conversations surrounding stigma, identity, and sexual health.

By this point, the initiative had grown into an established annual platform supporting NGOs and communities affected by HIV/AIDS in Malaysia.

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Expanding into film

AAA collaborated with the Malaysian AIDS Foundation (MAF) and Yayasan Sime Darby to launch the Red Ribbon Short Film competition.

Centered around themes such as stigma, HIV prevention, and discrimination, the programme encouraged Malaysian youth to explore HIV/AIDS awareness through storytelling and film.

The year also introduced AAA’s first-ever People’s Choice Award.

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New collaborations. New energy.

AAA collaborated with Getha Bedding and introduced a refreshed creative direction through the theme “Getah”.

The initiative continued evolving through new partnerships, wider public engagement, and a growing focus on making conversations around HIV/AIDS more accessible through creativity and design.

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10 years of impact

In its 10th year, AAA reached one of its biggest milestones yet.

In collaboration with Bangsar Village, the exhibition was hosted at ONE Bangsar and received over 400 submissions from artists across Malaysia.

The anniversary also introduced Jazz, Art & A Cause — a 3-day charity concert featuring performances by The Shang Sisters, WVC Jazz, KL Men’s Chorus, Sutra Foundation, and other local performers alongside the exhibition and auction.

By 2025, AAA had surpassed RM2.5 million in total funds raised since 2016 in support of NGOs serving underserved and marginalised communities affected by HIV/AIDS.